The first stunt comes from Microsoft doing a charity push to get users to download IE8:
The second is a $10,000 'treasure hunt' that Microsoft is putting on to encourage people to not only download IE8, but also use the browser to browse the web. Saying that the $10,000 can only be found if you are running IE8 and encouraging users to ditch Safari or 'get lost'.Microsoft hopes charity push will spur IE downloads wrote:One piece of the effort is a charity push in which Microsoft will donate meals to a food bank for each person that downloads IE 8 via a special "Browser for the Better" Web site. Technically, the company is donating $1.15 per completed download, up to a maximum of $1 million.
Microsoft has also put up a browser comparison chart to compare the differences between IE8, Firefox, and Chrome. Claiming that IE8 has better Security, Ease of Use, and ... get this... better Web Standards than the other browsers. Try not to laugh.http://www.microsoft.com/australia/ie8/competition/ wrote:We’ve buried $10,000 somewhere on the internet and if you're the first one to find it, you get to keep it.
But you’ll never find it using boring Safari. (So get rid of it, or get lost.)
How will you know if you’ve found it? It’s a cleverly concealed webpage that only Internet Explorer 8 can view. When you find it. it’ll be obvious that the $10,000 is yours.
What gets me is how in the world 'built-in' features are considered 'Customizability'. When I read the chart, I about fell out of my chair laughing. What ever happened to facts? I guess when you don’t have a better product in any category, you can’t give benchmarks to back up any claim, nor give any real facts, you try and entice people to use IE8 out of emotional "we're better so there!" attitude... that's just weird.Browser comparison chart wrote:Web Standards: It's a tie. Internet Explorer 8 passes more of the World Wide Web Consortium's CSS 2.1 test cases than any other browser, but Firefox 3 has more support for some evolving standards.
Customizability: Sure, Firefox may win in sheer number of add-ons, but many of the customizations you'd want to download for Firefox are already a part of Internet Explorer 8 – right out of the box.
Performance:Knowing the top speed of a car doesn't tell you how fast you can drive in rush hour. To actually see the difference in page loads between all three browsers, you need slow-motion video. This one’s also a tie.
I’m all for getting users to update, especially if they are still running IE6 or IE7, and there is no question IE8 is a far superior browser to both IE6 and IE7. But the marketing department for IE has reached an all new low in class.