You need to generate unique content! A general board will not work. FB has taken that domain.
We have been up and running for 12 years soon. It took 7 years for the forum to take off.
Now we have 650K posts and 56K members, generating 10K posts per month, and the members and content is drawing a lot of sponsors to our site. The site is an absolute niche-site, and we have the experts among our members.
We are using Google Adsense ("hidden" at the bottom of the pages) and we are selling adspace to companies fitting into our scheme.
The adspace size is the same for all and they pay a certain amount for 12 months, all the same, no exceptions. We are not selling adspace based on adclicks or adviews. We are solely basing the stats on pageviews and unique visitors. We dont care about analyzing about adblockers and such.
We also advertise in the press and we are sponsoring local "festivals" within our scheme and they put up our large banner on theire ground in exchange.
The money we generate is mainly spent for the servers (3), security, coding, new features, related domains (our network contains 30+ domains). We are paying a coder doing all the PHP-stuff and our own customizations.
We also buy stuff to give away in monthly competitions.
Maybe some day it will generate more money then we can spend, but for the time being almost everything is invested into the site.
Last edited by Holger
on Thu Apr 23, 2015 6:55 pm, edited 1 time in total.