So true, but most of the reactions that bloggers are getting on advertorials don't think this way. Looks like most readers of weblogs think different then bloggers itself.Techie-Micheal wrote:A crime?!?! Hardly. It is their blog, they put up the content they want. Provided it doesn't break any laws in their country of course. Advertising is not against the law (as much as some of us wish it was sometimes). That's all it is, is advertising.
I know, I posted two paid blogs now for such a company that you describe. I try to give my personal opinion in the posts, but the visitors keep complaining (not only on my blog btw) about the influence of the money!There are companies setup to help bloggers do just what you are asking. Bloggers put up a notice saying that's what they are doing, and post away, as long as it follows the rules set forth by the respective companies, they are free to post on their blog.
I don't think we will have to worry about this, since there are some rules that bloggers need to follow in order to get paid!Now, the only remotely possible way crime would be involved is if it is SPAM. And even then, it isn't always a crime, unfortunately.
Who says blogs are supposed to be neutral? I don't think I've ever seen a neutral blog. They are highly susceptible to opinions, that's what makes them blogs.Anon wrote:It's not a crime, but the question is "is it ethical"? If a blog that's supposed to be neutral, is it appropriate that they are being paid to endorse a product? If a company is "secretly" marketing a product through bloggers, that in my mind raises suspicions over how honest the company actually is.
That's the thing, the blogger doesn't have to promote. One company I know of in particular has postings that that user can post positive, negative, or neutral posts, depending on what the ad company wants. Let's say I get pick up one from HP. HP posts and says they want a negative post about one of their products. I do so, it gets reviewed, and I get paid. But nowhere did I promote a product. Why would a company want a negative light on one of their products? Perhaps it is an older product and they want to phase it out for the new. Maybe they want to get a feel for the market before putting out a new, similar product. Any number of things.Anon wrote:Perhaps neutral wasn't the best word to use. I mean in terms of corporate sponsorship. Opinions are fine, so long as they really are opinions, rather "opinions" the blogger has because they were paid $250 to promote a product in a post