Tom wrote:Forums are good to place ads on
Actually, that is not my experience. CTR for discussion boards is far lower than other types of sites.
then I wouldn't expect to generate much revenue from any advertisement program.
And it's getting worse all the time.
I have been using Google adsense for many years and revenues are steadily declining. People are ad-blind (either physically or via browser plug-ins) and google's text ads are such a fixture on the Internet now that nobody really reads them anymore.
I did a blog post on this a while back, but here are the important graphs. First, here is a graph of my page view activity up through last year when I wrote the blog post:
And here is a graph showing google clicks during the same time frame:
So page view activity is continuing to rise, but clicks are falling, which is a double-edged sword. Think about it... if the number of potential clicks (page views) has doubled, but the number of clicks had dropped by half, then the true decline is really twice that amount. In other words, clicks are going down faster than page views are going up, otherwise the graph would be flat.
The best source of advertising is finding someone (or some organization) that likes what you are doing and getting them to pay you for specific ads on your site. That way you set the price and you manage your revenues, rather than letting someone else (google) do it for you.
Finally, I don't know how Yahoo works, but google doesn't give you a paycheck until you accumulate $100 in your account. For many small publishers that could be years. I had some sites that generated $3-5 in revenues a month. Fortunately I combined them with a larger site that used to average $100 a month, so I got a check every month. Now I get one about three out of five months, even for that.