You need good content, as well as good SEO, the two complement each other.
This is a false argument, as having good content by itself doesn't help. Google doesn't know to read and judge the quality of your content, it is a machine. It uses a variety of other indicators to determine if the content is "good", as also detailed in the article.
The point is that if there are ten sites with good contents about the mating habits of rabbits, having good seo will put you on the top of the list, instead at the bottom, and that has a major impact on traffic - getting 20%+ of the traffic vs. 2-3% (assuming first page, if you are on 2nd page +, the traffic falls off very fast).
SEO is not a magic bullet, you do need good content, but it is the difference between getting a high position vs. low position in a crowded market. Also, a lot of the SEO "methods" are also helpful to users.
Just did a quick test for hifikabin (as he posted here):
Searching for HiFi music -
Hifi Music - hifikabin doesn't appear on the first six pages, but this is a strong keyword
Hifi music forum - hifikabin appears in position 11, which is not good, but can probably be improved. This is the description
"HiFi Kabin. THE HiFi and Music Forum ... You mean other companies make HiFi too? ... Music Where would we be without the music? Moderator: The Kurators"
Not really tempting me to click.
Compare to the art of sound forum description
"Hi-fi forum for discussing any aspect of hi-fi; vinyl, turntables, amplifiers, cd players, DACs, loudspeakers, ... Advertise equipment, music and accessories for sale."
hifi music linn (seen it is one of the subforum) - doesn't appear in the first five pages.
The Goal of SEO is to make sure that the site will appear in the 1st page for all relevant search terms, drivng traffic. I'm pretty sure that if that was the case, more users would have joined the forum.
Last edited by koraldon
on Wed Apr 22, 2015 4:24 pm, edited 1 time in total.