Lumpy Burgertushie wrote: ↑
Fri Nov 22, 2019 5:19 am
I have never understood the whole "nofollow" thing and now whatever this new things is just sounds like a nother way for site owner's authority ranking to be reduced for some reason.
This was introduced because high profile sites were selling links on their pages. E.g if phpBB offers you link on their homepage that's a lot of link juice for your site without the nofollow. If you have paid ads or paid links on your site it's required you use that attribute, if Google determines it's paid link or ad without that attribute they will penalize your
Google also ranks your pages based on what they are linking too because it's an endorsement of that site. If you are porn site linking to another porn site no problem, if you are phpBB.com linking to porn site because some user has an issue with their forum this is not something you want to endorse. You are associating your site with the porn site. There is other issues as well, if you have older forum you are going to have tons of old links going to sites that aren't desirable becsue the original content has been replaced with spam or worse case malware infested site.
The addition of the ugc attribute is great idea because now you can tell the SE I'm not endorsing this, the person that posted it is. Adding this is not necessarily going to prevent link juice flowing to that site.
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Attributed - Thomas Edison